Plug and Play, or PNP for short, is headquartered in Silicon Valley, the United States. It is the world's earliest and largest technology innovation accelerator, focusing on building a global leader in technology innovation ecosystem. Since 1998, it has cumulatively incubated and invested more than 10,000 start-up companies. Among them, PayPal, Google, Dropbox, LendingClub, Logitech and other star companies with market value exceeding 10 billion US dollars have been established, and branches have been established in more than 30 countries and regions around the world. It has become a partner with more than 300 top investment institutions, focusing on 14 vertical fields, holding more than 200 innovation events each year, providing innovation services to more than 280 large global enterprises, and accelerating more than 10,000 startups.

In 2015, PNP came to China to import resources, talents and capital into the innovation ecosystem, link international cities, and enable the system to achieve sustainable operation and rapid development. PNP China takes full advantage of the resources of its global entire industrial chain, is committed to helping the growth of entrepreneurial enterprises in three dimensions such as investment, entrepreneurial acceleration, and corporate innovation, and has carried out in-depth cooperation with large enterprises, government agencies, universities, etc., focusing on openness Innovation and seeking common development.

In October 2018, PNP and Guangzhou GoogolPark established a cornerstone partnership, in conjunction with the Guangzhou Economic and Technological Development Zone Management Committee, and a tripartite strategic cooperation to jointly build the "Guangzhou PNP International Innovation Center". PNP will rely on the solid experience of international innovation and rely on the platform engine of GoogolPark to introduce high-quality resources from the Silicon Valley of the United States to serve the Guangzhou Development Zone. The focus will be on the introduction of international innovation elements, the construction of local industry innovation acceleration platforms, and the innovation ecology. The improvement of innovation, transformation and upgrading of major industries, as well as the implementation of outstanding innovation projects in the core industry direction, have helped Guangzhou Development Zone to upgrade to become the core area of an international science and technology innovation hub.